PRIVACY POLICY Last Updated: 06/16/25 Standard Messaging Disclosures: • Message and data rates may apply. • You can opt out at any time by texting "STOP." • For assistance, text "HELP" or visit our [Privacy Policy] and [Terms and Conditions] pages. • Message frequency may vary. Information We Collect We may collect information about you in a variety of ways. The information we may collect on the website includes: Personal Data Personally identifiable information, such as your name, shipping address, email address, phone number, and demographic information (such as your age, gender, and city), that you voluntarily give to us when you choose to participate in activities like registering on the site, purchasing products, subscribing to newsletters, or contacting us. If you provide your phone number, you may opt in to receive SMS/text messages from us related to your account, orders, promotions, and other updates. Payment Information If you make a purchase, we collect payment card information, billing address, and transaction details. Payment information is processed by third-party payment processors, and we do not store this data on our servers. Automatically Collected Data We may automatically collect certain information when you visit, use, or navigate the website. This information does not reveal your specific identity but may include your IP address, browser type, operating system, referring URLs, access times, and pages viewed. We may also collect device information, including mobile device identifiers. Cookies and Tracking Technologies We use cookies, web beacons, and other tracking technologies to enhance your experience on our site and gather information about your interactions with our website. How We Use Your Information We may use the information we collect from you in the following ways: To provide, maintain, and improve our services. To process your transactions, including shipping and handling orders. To personalize your experience and deliver content that may interest you. To communicate with you, including responding to your inquiries and sending promotional materials. To send SMS/text messages if you have opted in to receive them. These messages may include updates about your orders, promotions, or other account-related notifications. By providing your phone number and opting in, you consent to receive SMS messages in accordance with our TCPA Consent Policy. To analyze usage and optimize the performance of our website. How We Share Your Information We do not sell, rent, or trade your personal information to third parties. However, we may share your information in the following circumstances: Service Providers: We may share your data with third-party vendors who assist us in providing services (e.g., payment processors, shipping companies). Legal Obligations: We may disclose your information to comply with legal requirements, court orders, or in response to legal processes. Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. Your Data Protection Rights Depending on your location, you may have the following rights under applicable data protection laws: Access: You may request a copy of the personal data we hold about you. Rectification: You can ask us to correct or update any inaccurate or incomplete information. Erasure: You may request that we delete your personal data, subject to certain exceptions. Objection: You may object to certain data processing activities, such as direct marketing. Data Portability: You may request to receive your personal data in a structured, machine-readable format. Withdraw Consent: If you provided consent for processing, you have the right to withdraw it at any time. To unsubscribe from SMS/text messages, please reply “STOP” to any text received or contact us directly. To exercise any of these rights, please contact us at service@briarcliffinsurance.com. Data Security We use administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the internet or method of electronic storage is 100% secure, so we cannot guarantee absolute security. Third-Party Websites Our website may contain links to third-party websites. We are not responsible for the privacy practices or the content of such sites. Please review the privacy policies of any third-party websites you visit. Children’s Privacy We do not knowingly collect or solicit information from individuals under the age of 13. If we learn we have collected personal information from a child under 13 without verification of parental consent, we will delete that information. Changes to This Privacy Policy We may update this Privacy Policy from time to time in order to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated "Last Updated" date. Contact Us If you have any questions or concerns about this Privacy Policy, please contact us at: Briarcliff Insurance Group PO BOX 14206, Kansas City, MO 64152 Email: service@briarcliffinsurance.com Phone: 816-759-2133